Alessio Golfetto

CV


Alessio Golfetto

Email Design Engineer | CRM & Lifecycle Campaign Build

London E3 | 07552 660292 | alessio@golfetto.uk
Portfolio: golfetto.uk | linkedin.com/in/alessiogolfetto

Professional Summary

Designer who hand codes email. 12 years building responsive HTML email and campaign systems for automotive, financial services, events and B2B brands, from Volkswagen Group and HSBC to Bett and Spring Fair. I design the template and then build it, modular, tested across Outlook, Gmail and mobile, and deployed in Marketo and in-house ESPs. I build the landing pages and registration flows those campaigns drive to as well, so one person covers the whole journey.

Email & CRM Highlights

  • 100+ HTML email campaigns for 6 Volkswagen Group brands at Merkle DBG, dynamic, kinetic and interactive, up to 6 segmented variants per send.
  • 100+ campaigns for 12+ asset managers at StoneShot including HSBC, Fidelity and Vanguard, plus 30+ registration forms a year.
  • Modular Marketo template systems for 10+ trade show brands at Hyve Group, tested across every Outlook version, Gmail and mobile.

Key Skills

  • HTML Email Development: hand coded, modular, responsive, dynamic and kinetic builds
  • Email QA & Rendering: Litmus, Email on Acid, 30+ device and client combinations, Outlook fixes
  • ESP & Marketing Automation: Marketo, Salesforce Marketing, in-house ESPs, segmentation, campaign set-up
  • Landing Pages & Registration Flows: Figma to live, hand coded HTML/CSS/JavaScript
  • A/B Testing, SEO & Conversion Optimisation
  • UI/UX Design, Wireframing & Prototyping: Figma, Adobe XD
  • CMS & Web Platforms: Kentico, WordPress, Eventbrite, Meta Ads Manager
  • Branding, Visual Identity & Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Professional Experience

Freelance Brand & Digital Designer

AG Creative Shapes | London / Remote | Feb 2025 – Present

  • Built brand identity, packaging and a responsive WordPress site for a sustainable food startup.
  • Produced and scheduled organic social content and set up paid campaigns in Meta Ads Manager for the same brand.
  • Created branding and a dual-language (English/Italian) WordPress site for a holiday let business.
  • Redesigned the website for Planet Positive Planning, a sustainable financial planning practice: 12-column grid, typography and colour refresh, designed in Figma.

Web and Digital Designer

HTC VIVE | Slough / Remote | Nov 2022 – Nov 2024

  • Built event registration pages, invite graphics and Eventbrite set-ups for 15+ events, handling the full sign-up journey from invite to confirmation.
  • Designed and built 10+ responsive B2B landing pages covering vertical and horizontal use cases for VR headsets.
  • Hand coded updates across 4 regional versions of the B2B website (UK, EU, France, Germany), working with the web team in Taiwan.
  • Designed marketing materials for 20+ trade shows and events, plus social assets supporting product launches.

Digital Designer

Hyve Group | London | Oct 2018 – Nov 2022

  • Hand coded modular HTML email templates in Marketo for 10+ trade show brands including Spring Fair, Bett, Breakbulk, Mining Indaba and Pure, plus their seasonal rebrands.
  • Mobile optimised and tested every template across all MS Outlook versions, Gmail and mobile clients.
  • Supported the marketing automation email and web teams on coding issues, and designed email banners, infographics and invites.
  • Designed high fidelity UI mock-ups in Adobe XD for reusable Kentico components (agendas, speaker pages, registration forms), then hand coded them into HTML, CSS and JavaScript for developers to implement across 20+ trade show sites.
  • Ran A/B tests, usability improvements and SEO optimisation on global event sites, feeding results back into the template designs.

Email Developer

Merkle DBG | London | Sept 2016 – Sept 2018

  • Built 100+ HTML email campaigns with dynamic, kinetic and interactive elements for 6 Volkswagen Group brands: VW, Audi, Skoda, SEAT, VW Commercial Vehicles and VW Finance.
  • Managed multi-version segmented campaigns of up to 6 variants per send while maintaining strict brand consistency.
  • Tested and optimised templates across 30+ device and email client combinations, fixing rendering issues before deployment.
  • Liaised with account managers, database campaign managers and clients to deliver to deadline.

Digital Marketing Executive

StoneShot | London | Jun 2014 – Sept 2016

  • Designed and hand coded responsive email templates and managed campaigns for 12+ asset managers including HSBC, Natixis, Invesco, Fidelity, Vanguard and AXA.
  • Supported UK and European asset manager teams on the in-house ESP: campaign set-up, data, segmentation and user management.
  • Built event microsites and 30+ registration forms a year for financial services clients.
  • Wrote blog articles in English and Italian supporting SEO, website and social engagement.

Selected Projects

  • Nexura: brand identity and landing page for an AI-powered neurology diagnostics platform. Five-variant logo system, brand direction document and a Figma landing page with component library, built with an AI-assisted workflow.
  • Cookology: speculative paid social creatives for the kitchen appliance retailer. Two Meta square ads on different routes, one lifestyle-led and premium, one message-led and price-forward.
  • Therapist practice: concept site design for a new business proposal. Eight-section responsive Figma layout with a serif-led editorial type system, prepared as a developer-ready handoff.

Education

BSc Web Technologies (2:1) | University of Greenwich, London | 2011 – 2014

Certifications & Languages

  • Professional Certificate in UI Design – UX Design Institute
  • Become a UX Designer from Scratch – Interaction Design Foundation (IxDF)
  • Languages: Italian (native), English (fluent), French, German and Spanish (working knowledge)