Alessio Golfetto

CV


Alessio Golfetto

Landing Page & Email Design Engineer | Growth / Conversion Design

London E3 | 07552660292 | alessio@golfetto.uk
Portfolio: golfetto.uk |Linkedin.com/in/alessiogolfetto

Professional Summary

Designer who codes. 12 years building responsive landing pages, HTML email, and campaign systems for B2B and consumer brands, across Marketo, Kentico, WordPress and Meta. I design the page and then build it, which means fewer handoffs and faster testing cycles.

Key Skills

  • UI/UX Design & Wireframing
  • Landing Page Design & Optimisation
  • Responsive Web Design
  • Branding & Visual Identity
  • Figma & Adobe Creative Suite
  • HTML, CSS & Basic JavaScript
  • Email Design & HTML Email Development
  • WordPress Website Design
  • Typography & Layout Design
  • Social Media Content & Paid Ads
  • SEO & A/B Testing
  • User-Centred Design Principles
  • Cross-Functional Collaboration
  • Creative Concept Development
  • Agile & Iterative Workflows
  • Strong Written & Visual Communication
  • Fluent English & Native Italian

Professional Experience

Freelance Brand & Digital Designer

AG Creative Shapes | London / Remote | Feb 2025 – Present

  • Developed branding and digital assets for a sustainable food startup.
  • Designed and built a responsive WordPress website aligned with brand identity and customer experience goals.
  • Created social media campaigns and paid advertisements using Meta Ads Manager.
  • Produced landing pages, visual content, and marketing materials to improve online visibility and engagement.
  • Maintained visual consistency across branding, web, and social channels.
  • Created branding for a holiday home let, created a dual language WordPress website

Web and Digital Designer

HTC VIVE | Slough / Remote | Nov 2022 – Nov 2024

  • Designed 10 responsive B2B landing pages focusing on vertical and horizontal use case for VR headsets.
  • Designed event marketing materials such as brochures, one-pagers, roll-up banners, posters, print materials.
  • Created social media assets for Linkedin, Instagram, Facebook to advertise product launches, campaigns, events
  • Hand coded updates on UK, EU, France, Germany versions of B2B website and collaborated closely with web team in Taiwan.
  • Created event registration pages, invite graphic design, Eventbrite set-up

Digital Designer

Hyve Group | London | Oct 2018 – Nov 2022

  • Developed hand coded HTML modular email templates for Marketo based on freelancers Photoshop designs or my own designs on Adobe Xd. Mobile optimised the code to made them mobile responsive. Thoroughly tested the templates against all MS Outlook versions, Gmail, mobile. Worked on 10+ trade shows such as Springfair, Bett, Breakbulk, Mining Indaba, Pure and their seasonal rebrands.
  • Designed wireframes, prototypes, and high-fidelity UI mock-ups in Adobe Xd for Kentico web templates and its reusable components such as event agendas, speakers page, product pages, registration forms.
  • Hand coded the mock-ups into HTML/CSS/JS to be handed over to back-end developers for them to implement into back-end code for Kentico to be used as templates for 20+ trade show sites such as Bett, Breakbulk, CWIEME, Africa Oil Week and more.
  • Supported the marketing automation email and web teams with email and forms coding related issue.
  • Designed graphic materials for Breakbulk and CWIEME such as email banners, web banners, infographics, invites and more.

Email Developer

Merkle DBG | London | Sept 2016 – Sept 2018

  • Built responsive HTML email campaigns with dynamic and interactive elements for VW, Skoda, Audi, SEAT, VW commercial vehicles and VW finance.
  • Managed multi-version segmented campaigns for the above brands while maintaining strict brand consistency.
  • Liased with account managers, database campaign managers and clients to deliver email campaigns.
  • Tested and optimised email templates across multiple devices and email clients.

Digital Marketing Executive

StoneShot | London | Jun 2014 – Sept 2016

  • Designed and hand-coded responsive email templates and managed email campaigns for asset managers such as HSBC, Natixis, Invesco, Fidelity, Vanguard, AXA and more.
  • Developed microsites and registration forms for financial companies events and seminars.
  • Provided phone and email customer support to asset managers marketing teams both in the UK and Europe on the in-house ESP platform, customer data, segmentation, user management.
  • Wrote blog articles in English and Italian to support website engagement, SEO objectives and social media engagement.

Education

BSc Web Technologies (2:1)

University of Greenwich | London | 2011 – 2014

Relevant modules:

  • Interaction Design
  • Digital Creativity
  • Web Technologies
  • Database Applications
  • Digital Media Production

Certifications

  • Professional Certificate in UI Design – UX Design Institute
  • Become a UX Designer from Scratch – Interaction Design Foundation (IxDF)

Languages

Spanish: Working Knowledge

Italian: Native

English: Fluent

French: Working Knowledge

German: Working Knowledge