Nexura

AI-assisted branding and landing page design for a fictional medical SaaS company.

Introduction

Nexura is a fictional AI-powered neurology diagnostics platform, created as a portfolio project to demonstrate how AI tools can accelerate a professional design workflow — without replacing the designer’s judgment.

I designed the landing page structure and layout in Figma from scratch, then used Claude and Adobe Firefly as collaborators at specific stages of the process — brand strategy, visual identity, copywriting, and image generation.

The Challenge

The project needed to:

Create a convincing, original brand identity without a client brief or existing assets.
Show a clear, repeatable AI-assisted workflow that a hiring team or client could understand.
Demonstrate how AI tools fit into a professional design process — not as a shortcut, but as a collaborator.

Solution

Brand Strategy

Used Claude to define the company concept, positioning, and target audience.
Chose Nexura — AI neurology diagnostics — from three proposed directions based on visual potential and market relevance.
Claude produced a full brand direction document covering colour palette, typography, tone of voice, and UI component rules.

Visual Identity

Directed Claude to generate an SVG logo concept — a synaptic neural node mark that encodes both the letter N and the idea of connected neural pathways.
Used Adobe Firefly to generate the hero image and feature card visuals, using targeted prompts to stay on-brand.
All image generation was guided by art direction decisions made upfront: dark clinical tones, high contrast, no generic stock aesthetics.

Copy & Messaging

All landing page copy — headline, hero body text, six feature card descriptions, CTA labels, and demo section — was developed through Claude using the brand direction as a reference.
Every line was reviewed, edited, and approved before going into Figma.

Figma Execution

Built the full page layout in Figma, designing all components and applying the brand identity consistently throughout.
Colour system based on Electric Teal (#00C2C7) and Deep Navy (#0A1628), with a clean Light Slate card system.

AI Tools Used

Claude (Anthropic) Used as a strategic thinking partner. Most valuable at the brand strategy and copywriting stages — where solo designers typically spend the most unproductive time.

Outputs: brand direction PDF, full landing page copy, SVG logo with 5 variants, Figma component specs.

Adobe Firefly Used for all photography and visual assets. Firefly’s commercially safe generation and Creative Cloud integration made it the right fit for clinical, on-brand imagery.

Outputs: hero image, 6 feature card visuals, consistent visual language across all assets.

My Contribution

Defined the creative brief and directed all AI tools throughout the process.
Made all brand, layout, and visual decisions — AI accelerated execution, not strategy.
Built the full landing page in Figma, from component design to final layout.
Documented the workflow into a brand direction PDF and this case study.

What I Learned

AI tools are most useful when you already know what you want. The quality of the brief I gave Claude directly determined the quality of what came back. The workflow also confirmed something I’d suspected: the bottleneck for solo designers isn’t the design itself — it’s everything that has to happen before you open Figma. That’s where AI makes the biggest difference.

Results

A complete, coherent brand identity built faster than any solo project I’ve done previously.
A clear, documented process that demonstrates AI tool fluency to potential clients and employers.
A reusable workflow template applicable to any future landing page project.

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