Website: pastanut.uk
Crafting a playful, sustainable pasta brand that tastes good and looks even better.
Introduction & Client
Pasta Nut is a millennial-focused, sustainable pasta brand offering innovative pasta types and sauces—designed with creativity, eco-friendly values, and a rebellious Italian spirit in mind.
The Challenge
Pasta Nut needed a visual identity that stood out from typical food brands—one that felt fresh, authentic, and resonated with eco-conscious Millennials and Gen Z audiences. The goal was to build consistency across everything from packaging to online content.
The Solution
I began with two moodboard directions:
- Playful & Colourful — bold shapes and modern typography.
- Traditional & Retro — nostalgic, handwritten vibes.
From there, I developed a logo using pasta shapes—maccheroni and penne—to form the initials “P” and “N,” capturing both visual simplicity and whimsy. I paired that with three complementary typefaces (Black Han Sans, Lilita One, and Outfit) and crafted a vibrant palette inspired by Italian ingredients: Fresh Pasta Yellow, Tomato Red, Basil Green, and Black Olive. These elements flowed across packaging, marketing material, and the website for a cohesive and bold brand look.
My Contribution
- Created moodboards to explore visual direction
- Designed a memorable logo integrating pasta shapes
- Selected typography and color palette to reflect brand ethos
- Applied identity across print, digital, and packaging assets
What I Learned
This project highlighted how a grounded concept—like using pasta shapes as letters—can instantly communicate brand personality. It reinforced that thoughtful design is not just about aesthetics but storytelling through visuals.
Results & Impact
Since the website launch in March 2025, Pasta Nut has seen promising organic traction on a modest budget:
- 892 total views and 566 unique visitors in the first 4.5 months
- Traffic mostly from Facebook, plus Instagram and LinkedIn
- The blog post “Handmade Pasta with Bold Sauces in London” alone had 241 views
- 55% of visitors accessed via smartphone, confirming the effectiveness of mobile-first design
“Designing the Pasta Nut website wasn’t just about looks — it was about building a small but mighty ecosystem for discovery, storytelling, and conversion.”
Alessio Golfetto 